MPC Region Info
Meet Our Researcher
Dr. Li is a psychologist and behavioral scientist who studies the systematic difference between what we think "rational" people ought to do, and what people actually do (decision biases). She uses her research on decision bias to design interventions and policies that harness these biases and nudge people toward more socially optimal behavior in domains such as preventive health behavior, compliance with safety guidelines at work, and environmental conservation. She has successfully applied the default effect to promote vaccination and healthy eating, used decoy options to promote hand sanitation among food workers, and harnessed price transparency and savings framing to increase the appeal of flu vaccines. Dr. Li has a PhD in psychology from Rutgers University, a masters in basic medical research from the University of Alabama at Birmingham, and an MD (equivalent) from Beijing University Health Science Center.
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